Hotels vs Online Travel Agents
Trends in Travel Bookings
One of the greatest battles in the travel industry is between Hotels and Online Travel Agencies (OTAs). Hotels are trying to understand their customers better in order to reclaim bookings from the OTAs, who can take upwards of 15% commission from each transaction.
This report looks at the state of play across the industry:
• How reliant hotels are on OTAs
• The audiences most likely to convert on OTAs
• How hotels can utilise these insights to increase conversions.