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Press Releases
Australians Online - New Insights into our Social Behaviour
Sydney, Australia- June 25, 2010 – An Experian Hitwise analysis of Australian web searches during the past year provides some interesting, amusing and random insights into Australian social habits relevant for marketers and commentators alike.
Google places focus on national search domain identity
Experian Hitwise today released data that reveals Google.com.au continues to be the dominant search engine with 82.9 per cent of all searches by Australian Internet users, four weeks ending 27 March 2010.
In the News
MarketingProfs.com (subscription)Facebook Users: Four Key StatsMarketingProfs.com (subscription)Featuring data and charts from comScore, Hitwise, Nielsen, BIGresearch and other reputable sites, it offers a world of context in just about 40 pages. ...
Summer holidays leave consumers searching for toysIndependentThe school holidays have impacted on internet search terms according to figures released by market research and monitoring group Experian Hitwise. ...
Blog Posts
Maybe a simplistic headline, but Australia now has a new Prime Minister after Kevin Rudd stood aside for Julia Gillard to take the reins of the Federal Labor Party and the Australian Government. An impending federal election combined with a series of pol...
How do we judge the value of large international sporting events such as the World Cup Soccer to the host nation? - Infrastructure investment - Employment gains - Increased tourism – immediate and ongoing - Ongoing awareness It’s obviously all of these ...
Newsletters
iPad - Data Plans and Apps lead the way
May, 2010
With the recent release of the Apple iPad in Australia, Alan Long, Research Director for Experian Hitwise, investigated the online search behaviour of consumers. He found similarities in search behavior, as for the Apple iPhone, whereby consumer interest moved from product searches to an increasing focus on data plans and prices as the launch date loomed.
Shop till you drop - The competition just got hotter!
Apr, 2010
Alan Long, Research Director, recently examined the online trends, around the rise of the exclusive member shopping clubs. These online clubs function differently from other member-based shopping websites as they offer limited time, members only private sales, offering up to 80% off RRP on selected items.