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Hitwise Newsletters for 2007

Holiday Shopping Fast Movers - Lasoo leading search term

Dec, 2007

Hitwise Fast Moving Search Terms to the Shopping & Classifieds industry reveal which brands and products are top-of-mind amongst consumers, leading up to the holiday shopping season. 

Industry Peaks and Leading Products Online for Holiday Shopping

Nov, 2007

Each year during the holiday shopping period, common patterns of consumer behaviour online may be observed that marketers have the opportunity to leverage for better planning.

The 2007 Australian Election and Online Marketing

Oct, 2007

As the 2007 Australian election kicks off, Hitwise, the leading online competitive intelligence service today announced insights into the online performance of www.kevin07.com and www.pm.gov.au, the respective primary websites of Kevin Rudd and John Howard.

ABC Television Digital Strategy Paying Off

Sep, 2007

The Australian Broadcasting Corporation's decision to open up its television archives online earlier this year appears to have resulted in significant growth for the ABC Television website, increasing its market share of visits amongst Television - Networks and Channels websites by 374% year-on-year in August 2007.   

Hitwise Food and Beverage Online Update

Aug, 2007

According to Hitwise, website visits to Taste.com.au, owned by News Digital Media, have increased by 41% in the past three months within the Hitwise Food and Beverage - Lifestyle and Reference industry.

Australian and New Zealand Online Visits to Facebook Dramatically Increase - Brand Awareness on the Rise

Jul, 2007

Hitwise data reveals that Australia and New Zealand are increasingly taking interest in the social networking website, Facebook (www.facebook.com).

Australian Searches on Environmental Issues Highlight Concerns and Opportunities

Jun, 2007  

Recent research from Hitwise Australia highlights Australian online search trends to reveal how the population is engaging with environmental issues.

'Anytime on VOLT' launches at #5 spot in Shopping - Video & Games

May, 2007

According to Hitwise, the recent launch of Anytime on VOLT (au.anytime-tv.com), a video-on-demand service from Anytime and Fairfax Digital grabbed the attention of Australian Internet users.

Bendigo Bank and Bank of Queensland - What are the Online Synergies?

Apr, 2007

Bank of Queensland's (BOQ) bid to merge with Bendigo Bank (BEN) will no doubt give the two organisations combined more ability to grow into a serious online force within the online Banks & Financial Institutions category.

Visits to Superannuation Websites Up as Rental Market Tightens

Mar, 2007

According to Hitwise, visits to the Business and Finance - Superannuation category by Australian Internet users were at a 12-month high in March 2007 amidst speculation that the current Australian housing rental crisis has been partly caused by a flight of investors to superannuation. 

Tiger Airways ? Market Entrant Online Analysis

Feb, 2007

Tiger Airways' recent announcement of its intention to establish a new domestic Australian airline resulted in an immediate spike in visits to the low-cost carrier's website by Australian Internet users.

 House & Garden Highest Growth in Retail Sector

Jan, 2007

Of the 21 online shopping verticals tracked by Hitwise in 2006, visits to House and Garden websites grew 45.58%. Behind this growth are demographic and traffic referral shifts that have taken place between 2005 and 2006.