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Christmas Retail Series

Consumers are increasingly using the Internet to research their products for both online and in-store purchases. It is therefore crucial that retailers understand consumer behaviour online to maximise customer acquisition opportunities leading up to Christmas.

Experian Hitwise will take a broad look at visits to the online Shopping and Classifieds industry over a 4-part retail series. Part 1 examines the leading players, products and brands that are top-of-mind, as well as retail trends by demographic groups. Part 2 reviews the shopping preferences of 18-24 year old consumers, as demonstrated by their search behaviour.

To request your complimentary copy of Parts 1 and 2: Maximising Customer Acquisition Online this Christmas, please complete the fields below.