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Hitwise Report - The Financial Crisis Online

In the current economic environment, it is imperative for financial institutions to understand the concerns of consumers and adjust their marketing programs in response to the rapidly changing consumer sentiment. As consumers take stock of their personal financial situations, the Internet plays an important role in research and decision making.

This Australian report examines online industry trends and search activity in reaction to the global financial crisis. From this report you will:

• Uncover the issues that are critical to consumers using Hitwise Search Intelligence™ analysis;
• Gain insights into the consumer segments that have felt the biggest impact from the global financial crisis using Hitwise Demographics and Lifestyle data;
• Learn how consumers find different paths to websites as they seek to educate themselves on the financial crisis using Hitwise Clickstream data; and
• Understand the importance of consumer search behaviour when developing communication strategies.

To request a copy of this report, complete the fields below.