Automotive Industry Report 2017
Innovative strategies for segmenting and targeting auto audiences
How can auto manufacturers take advantage of car buying trends and get ahead of the purchase cycle? Cracking the code of the digital journey remains one of the foremost challenges for auto makers.
This report will help auto brands and marketers connect the dots from interest to intent. Using real data from auto websites, we will explore how consumers begin their comparison journey, then we will move further down the funnel to analyse competing car model audiences, and how marketers can reach true purchase intenders.
1. Interest: Comparison & Review Sites
2. Evaluation: Car Model Benchmarking & Audience Overlap
3. Intent: Profiling Purchase Intenders vs. Browsers