Insights into online demand & the audience behind the searches
Holiday packages and all-inclusive travel bundles could be considered the holy grail of travel deals - who doesn’t want the biggest bang for their buck? Whether it’s tropical, alpine, or on Aussie soil, this data sheet looks at when and how people search for package holidays.
We’ll also dig into the package holiday audience, their top destinations and the current market leaders.
This datasheet covers the following:
- Seasonality of search behaviour
- Search behaviour & themes
- Share of voice: current market leaders
- Planning for 2018
- Planning for 2018: audience overlaps by brand