Developing an Amazon Strategy
A Guide for Brands [UK Data]
No brand in the UK can ignore Amazon. Now with the launch of Amazon in Australia, the same applies for aussie retailers. In the UK the e-tailing giant accounts for 25% of all online retail activity in the UK, with over 10 billion visits and 660 million transactions processed in the past year alone. Whether or not a brand sells through Amazon, it’s almost certain that their customers or their prospective customers are using it.
In this UK report, we’ve put together the 5 best practices for brands selling direct or indirect on Amazon.