Credit card & personal information security concerns cross the generations
The largest ecommerce companies aren’t immune from shopper skepticism. A large majority of consumers don’t trust some of the most well-known online tech companies to keep their credit card and personal information secure.
Ecommerce giants, Amazon and PayPal are trusted by less than 50% of online shoppers to maintain their personal credit information securely. Apple, eBay, and Google fail to muster the confidence of even a quarter of consumers.
Younger generations are more likely to trust these companies, especially PayPal, while older generations are more skeptical. Even Amazon hasn’t earned the trust of the majority of any group other than Gen Y.
Overall, three out of four online buyers are dissatisfied with the strength of credit card and
personal information security among retailers.
For full report, click here.
About the study The Bizrate Insights Apple Pay and Payment Security Study #1 was conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 e-commerce retailers in the US and Canada. Data was collected from 6,256 online buyers from October 23 – 28, 2014.