Although holiday sales are often dominated by electronics, toys and apparel, home goods are also a popular gifting category. What furniture will sell out this season? What home decor will shoppers be gifting most?
November is here, which means early research and holiday planning has officially begun. Let’s take a look at the top product searches within home goods and furniture websites and the fastest-rising searches, in order to get an idea of what items are trending upwards moving into Thanksgiving.
The top home products searched within key home goods websites last week includes desks, curtains, rugs and shelves — relatively standard decor and furniture pieces.
Top Home Product Searches
Week ending 11/4/17
10. TV stand
However, the fast-rising home searches paint a different picture — and foreshadow several popular home products for the holidays. Since November began, we see quilts and blankets, bars and makeup vanities, as well as dining sets and silverware rising in the ranks. Many of these items might be considered “nice to haves”– which suggest they may be considered an ideal gift to get a significant other who has been wanting to splurge on a new dining set, a vanity, or a bar in their basement.
Week-on-week, wk ending 10/28/17 vs. ending 11/4/17
Top home products are great — but what about other retail categories? To learn more about how to track the trending holiday products within your industry (or within your competitor’s website), click here to learn more or request a demo.
Source: Based on internal searches from within top department store websites, measured using Hitwise Intelligence. Top Searches pulled during the week ending 11.4.17. Chart measuring week-over-week “Trending” searches measures changes in search rank between week ending 10/28/2017 and week ending 11/04/2017. For example, between those weeks we see that “quilts” moved up the ranks of top department store searches by 670 rank points.