Most American borrowers start — and end — their journey online. Even consumers who sign a loan agreement at their local bank likely researched the loan’s terms, APRs and TARs online first. That being said, identifying the right time to reach them online can be tricky (you can learn more about that in our guide to converting loan seekers).
Whether they’re looking to fund an education, purchase a car, buy a home, start a business, or simply pay the bills, American borrowers are a diverse audience group. This infographic takes a deeper look into the numbers behind the different people seeking loans online, and the types of loans they’re seeking out.