NEW YORK, February 14, 2007 - Hitwise, the world's leading online competitive intelligence service, announced today that while the gender profile of visitors to the Hitwise online dating category was nearly equal, at 50.8 percent male and 49.2 percent female, many sites within the category exhibit an imbalance of male and female visitors.
An examination of the top 100 websites in the Hitwise Lifestyle - Dating Category by gender reveals that the website with the largest percentage of female visitors for the week ending February 10, 2007 was Love Access (www.loveaccess.com), which comprised 87.4 percent female visitors. Other websites that were comprised of more than 70 percent female visitors in that period were SeniorPeopleMeet.com, proving that older women are adopting online dating faster than older men, CatholicMatch.com, a website for connecting Catholics, and Don't Date Him Girl! (www.dontdatehimgirl.com), a website where women can post warnings about bad experiences with men they met online. EHarmony.com also showed a large female visitor base of 68.6 percent and received the largest market share of visits for the week ending February 10, 2007.
The top 100 dating websites with the largest portion of male visitors for the week ending February 10, 2007 were Gay online dating websites including ManHunt.com, Adam4Adam.com, and Gay.com. Also ranking high among male visitors were websites focused on matching American men with foreign brides, such as AnastasiaWeb.com and FilipinaHeart.com and Globaladies.com.
"Gender differences are evident everywhere online," said LeeAnn Prescott, Director of Research at Hitwise. "While the larger dating websites have more equal male/female visitor ratios, this data prove that online dating sites must work harder to provide a critical mass and balance of members in order to attract additional singles."
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Dating Sites with Largest Percentage of US Traffic From Males, week ending Feb 10, 2007 |
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|
Category Rank |
Name |
Domain |
Market Share |
Percent Male |
Percent Female |
|
9 |
ManHunt.net |
www.manhunt.net |
1.90% |
90.4% |
9.7% |
|
10 |
Adam4Adam |
www.adam4adam.com |
1.86% |
85.8% |
14.2% |
|
12 |
Gay.com Personals |
www.gay.com/personals |
1.34% |
90.1% |
9.9% |
|
58 |
World Gay Men |
www.worldgaymen.com |
0.20% |
90.5% |
9.5% |
|
62 |
Global Ladies |
www.globaladies.com |
0.16% |
85.1% |
14.9% |
|
68 |
Cherry Blossoms |
www.blossoms.com |
0.15% |
87.1% |
12.9% |
|
72 |
AnastasiaWeb.com |
www.anastasiaweb.com |
0.14% |
90.6% |
9.4% |
|
83 |
FilipinaHeart.com |
www.filipinaheart.com |
0.13% |
85.5% |
14.5% |
|
90 |
A Foreign Affair |
www.loveme.com |
0.11% |
85.3% |
14.7% |
|
92 |
Gaydar.co.uk |
www.gaydar.co.uk |
0.10% |
98.4% |
1.6% |
|
Note: Data taken from top 100 websites in Hitwise Lifestyle - Dating Category for the week ending February 10, 2007. Hitwise measures the online usage of 10 million US Internet users. |
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Source: Hitwise |
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Top 10 Dating Sites by Market Share of US Visits, week ending Feb 10, 2007 |
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|
Category Rank |
Name |
Domain |
Market Share |
Percent Male |
Percent Female |
|
1 |
True.com |
www.true.com |
11.00% |
55.9% |
44.1% |
|
2 |
Singlesnet |
www.singlesnet.com |
9.93% |
51.5% |
48.5% |
|
3 |
Yahoo! Personals |
personals.yahoo.com |
9.13% |
51.4% |
48.6% |
|
4 |
Match.com |
www.match.com |
8.22% |
45.0% |
55.0% |
|
5 |
Plentyoffish.com |
www.plentyoffish.com |
5.68% |
54.7% |
45.3% |
|
6 |
eHarmony |
www.eharmony.com |
5.51% |
31.4% |
68.6% |
|
7 |
BlackPeopleMeet.com |
www.blackpeoplemeet.com |
2.44% |
43.1% |
56.9% |
|
8 |
Mate 1 |
www.mate1.com |
2.33% |
50.8% |
49.2% |
|
9 |
ManHunt.net |
www.manhunt.net |
1.90% |
90.4% |
9.7% |
|
10 |
Adam4Adam |
www.adam4adam.com |
1.86% |
85.8% |
14.2% |
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Source: Hitwise |
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About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.
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