• Products & Services
  • Competitive Intelligence
  • Research Store
• Press Center
  • Press Releases
  • Events
  • Newsletter
  • Broadcasts
  • Research Analysts
  • In the News
• Resources
  • Data Center
  • Weblogs
  • Reports & Webinars
  • Case Studies
• About Us
  • Management Team
  • Careers
  • How We Do It
• Contact Us
  • Office Locations
• Webinars

• You are here
• Home
• Products & Services
• Competitive Intelligence
• Features
• Custom Data and Analytics

Hitwise Custom Data and Analytics

Data driven decisions

Hitwise Custom Data and Analytics is a service that taps specialized Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives.

Tapping multiple datasets and unmatched depth

The Hitwise global sample consists of 25 million internet users worldwide monitored and reported on daily. Also, Hitwise Custom Data and Analytics can bring third party data sets (i.e. Mosaic, Simmons) or client customer data into the solution.

Specialized and dedicated staff

Hitwise Custom Data and Analytics projects are conducted by a team of expert analysts, researchers and database engineers. They extract and analyze data specific to a clients business objectives and as a matter of course identify insights and action points to implement in order to deliver proven ROI.

Audience Specific Delivery

Hitwise Custom Data and Analytics data is delivered in the format that best meets the business need and audience role and level: direct feeds, excel spreadsheets, written reports, presentations or strategic working sessions.

Examples of popular custom data and analytics services include:

• Hitwise Conversion Reports are customized reports that provide detailed insight into how customers interact with specific sections on competitive websites and which acquisition tactics have proven to be the most successful. Conversion reports look at traffic to sections of the website as well as actions take on a website.
• Hitwise Executive Summaries provide concise and actionable insights using Competitive Benchmarking, Search Intelligence and Demographics data delivered directly to your inbox on a monthly or quarterly basis. Additionally, you can elect to have it delivered by the Experian Hitwise research team, with the purchase of analyst time, to have them guide you through the insights.
• Hitwise Strategic Presentations provide a detailed analysis of your online marketplace and competitive landscape. The Experian Hitwise research team delivers these presentations via hour long meetings or workshops, with an emphasis on actionable strategic recommendations based on unique and expert analysis of Hitwise data.

Past projects completed by the custom data team:

• Refining affiliate management strategy through visual mapping of key traffic sources (major retailer).
• Tapping into Long Tail search and advertising opportunities by analyzing the bulk data of all search terms driving traffic to the travel category (booking site).
• Understanding consumer behavior and advertising demand through the mining of search terms internal to a competitor's video site (media company).
• Benchmarking competitors booking rates through conversion reporting (travel aggregator).
• Comparing and sizing shared and exclusive audiences for dating sites (content provider).
• Developing better target marketing by sites visited and search terms for a mini-panel of men aged 55+ (pharma company).

Learn More

Hitwise Custom Data and Analytics data is available to clients. Please contact your Account Manager or contact us for more information.