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Hitwise Canada Search Report

September 2009


What are Canadian searchers looking for online? Search Engines have become the navigational aid of choice, helping consumers find what they are looking for online. Canadian Internet users are no exception, and in fact are more prolific users of search engines than their US and UK counterparts.

This report provides an in-depth look at the popularity of search engines in Canada and how Canadians search compared with Brits and Americans. The report provides analysis of the style and content of Canadian searches allowing marketers to better understand the Internet habits of consumers in this lucrative market.

This new report from Hitwise covers:

Authors
Heather Dougherty, Research Director, Hitwise
Heather Hopkins, Senior Online Market Analyst, Hitwise

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