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Experian Hitwise Webinars
Upcoming Webinars:
Stay tuned for upcoming webinars.
Archived Webinars:
Missed a webinar? Not to worry, below are links to some of our latest archived webcasts. If you have any questions, do not hesitate to contact us.
2011 Holiday Season:
A recap of online marketing trends and insights & a look ahead to 2012
Jan 2012
Discover the top performing retail sites and media channels from the 2011 holiday shopping season.
Cruising for Customers:
Driving Marketing Results through Audience Segmentation
Dec 2011
During this webinar, Experian Hitwise demonstrates how to leverage audience segmentation to improve your consumer targeting and drive marketing results
Hot Products 2011
Nov 2011
Discover this season’s hottest products straight from the fingertips of the consumer and how marketers are capturing their visits.
Black Friday
October 2011
Discover key marketing tactics and strategies to drive and capture visitors this holiday season.
Last year, Black Friday was the single biggest day for retail website traffic, up 13% from the previous holiday season. Thanksgiving Day was the second biggest day, showing that consumers use this day to jumpstart their holiday shopping research.
The Digital Road to the White House
October 2011
Discover the best practices to capture the online vote.
As the 2012 elections gear-up, Margot Bonner, Hitwise Analyst, discussed how the online landscape has changed since 2008 and identify best practices for the digital road to the White House.
Trendspotting: Discovering Consumer Insights Through Search Webinar
August 2011
Consumers are constantly entering search queries that reveal their intentions across a majority of their activities in daily life – researching shopping and financial decisions, seeking out content and navigating directly to online destinations.
These search queries then provide a blueprint for marketers to understand how consumer sentiment and intent evolves over time, which can then feed into strategies across the organization including merchandising & content development, display ad & email campaigns.
Back to School Webinar 2011 - July 13, 2011
Summer has just begun, but many retailers are busy planning for the back to school season. Join Experian Cheetahmail and Experian Hitwise to discover how you can advance your search engine marketing, display advertising, and e-mail strategies to capitalize on the newest back to school products and trends..
The New Marketing Playbook: Aligning strategies to engage the new American consumer - June 28, 2011
American consumers' tastes and preferences have changed dramatically over the last few years. Learn more about how these changes impact you marketing segementation and new consumer trends that affect your marketing initiatives.
Hitwise Travel Webinar: On the Road Again - May 2011
As marketers are beginning to plan their online summer season campaigns, discover data insights based on online consumer behavior to identify emerging travel trends and opportunities.
The 2011 Digital Marketer: Benchmark & Trend Report - April 2011
Covering key insights using Hitwise and other Experian Marketing Services data, this report contains the latest trend information and predictive benchmark data necessary for businesses to maximize digital marketing opportunities and return on investment.
The Real Estate Forecast Post Foreclosure Crisis - March 2011
Heather Dougherty, Research Director at Hitwise, presents the latest trends in the online real estate market and its role as a broad indicator of consumer confidence and spending.
The Travel Consumer's Response to Social Media, Search & Email - January 2011
Heather Dougherty, Research Director, Experian Hitwise and guest presenter Andrew Elkins, Campaign Planning Supervisor, Carnival Cruise Lines discuss how the Travel Industry can use social media, search and email to drive marketing initiatives.
2010 Holiday Retail Recap - January 2011
How receptive were shoppers this holiday season? During this webinar, Heather Dougherty, Hitwise, Director, Research, reveals the top performing retail sites and the most effective channels driving traffic.
2010 Hot Holiday Products - December 2010
Following Black Friday and Cyber Monday, find out what hot products, from toys to electronics, people are searching for this holiday season, and how top performing websites are capitalizing on them.
Top CPG Brands In Search - November 2010
In this prerecorded webinar, we'll walk you through the key findings of a recent joint study by Experian Hitwise and AdGooroo and dive into specific practices that define successful CPG search marketers.
Crafting Black Friday Strategies - November 2010
With the holiday season almost upon us, you should be finalizing your Black Friday strategies. Don’t miss this 30-minute webinar covering statistics and trends on Thanksgiving, Black Friday & Cyber Monday.
What's New at Hitwise - October 2010
What's New at Hitwise covers the recently released Hitwise products and how clients can actively use this data to grow and protect their business.
Tips & Tricks for Holiday Planning - October 2010
Making your lists & checking them twice? For this webinar, we’ll help you prioritize which reports you need most and the best ways to evaluate and maximize your content efforts, promotions, affiliate and search programs through patterns and changes in consumer behavior.
How Can VantageScore Make You a Better Online Marketer?
September 2010
Now, more than ever it is important to find the right customer at the right time. This 30 minute webinar covers the exciting new release of Experian Hitwise VantageScore - credit segments of a website or industry's audience.
Flash Sales and Group Buying: New trends in online retail - August 2010
The downturn in the economy coupled with the ease of sharing information on social networks has encouraged fast adoption of new pricing models online for shoppers to quickly take advantages of discounts (sites like Gilt, Groupon and Rue La La). Which categories are the most popular with these types of websites? Attend this webinar and find out!
Back to School Planning - July 2010
Make the most of your marketing dollars by using Hitwise to identify trends and plan your campaigns for the season. Don't miss this webcast covering "Back to School" trends from 2009 and early hints for 2010.
Getting Ready for Holiday Retail - Now! - July 2010
Which retail categories outperformed others last season? This SMN and Experian Hitwise webcast gives an overview of the current state of online retail - plus insight into the 2010 holiday shopping season. Find out what to expect in November - and how you can start planning now. Featuring a case study presentation by Lynn Lanphier, Senior Manager, Customer Experience, BestBuy.com!
Canadian Online Retail Trends and Opportunities - June 2010
Appetite among Canadians to window shop and buy goods online is growing and with more US retailers looking north of the border for expansion opportunities. This webcast discusses insights into the trends and growth opportunities for online retailing in Canada.
Find Your Way Home: Following Online Real Estate Trends - May 2010
Where are the best places to attract potential home buyers? This webcast covers the latest trends in online real estate and its role as a broad indicator of consumer confidence and spending.
The Online Traveler Persona - April 2010
How well do you know your online customers? Your competitor's customers? In this Hitwise webcast, Bill Tancer introduces you to the latest behavioral data Hitwise clients utilize to better definte their currrent and target customers in the travel industry.
Searching for Credit Cards Online - February 2010
What is the state of credit card comparison websites? What types of consumers are shopping around for credit cards? Don't miss this webicast covering Hitwise data and trends on internet visits to credit card websites.
Hitwise Holiday Retail Recap - January 2010
How receptive were shoppers during the holiday season? We'll examine which retailers were able to attract consumers while they closely watched gift spending.
