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• Clickstream

Hitwise Clickstream

About

Hitwise Clickstream reports on where traffic comes from and goes to for a specific website or industry. This tool gives you unprecedented insight into the surfing behaviour of online consumers. In addition to tracking traffic between websites that are "linked," Hitwise Clickstream also reports on un-referred traffic: when a person types a URL into a browser or visits another website via tabbed browsing.

Benefits

• Understand the Customer Acquisition Marketing Mix of Competitive Websites: Traffic from email campaigns, search engines, partners and competition can be easily identified.
• Gauge Online Comparison Shopping: By learning where users go after visiting a website, you can determine other brands in the online purchase consideration process.
• Increase Effectiveness of Online Spend: Knowing which websites send visitors to your competitors allows for easy identification of the most efficient affiliates and media partners to spend your online marketing dollars with.

Key Features

Clickstream reports are available on a weekly or monthly basis and can be generated for
thousands of websites.

• Advanced Filtering: Filter Clickstream results to include and exclude websites within industries (e.g. search engines) or containing specific words (e.g. websites containing the word 'tax').
• Reports: All Clickstream reports can be filtered and run for Top 20 Websites, Top 20 Competitive Websites, Top 10 Search Engines, Top 10 News and Media Websites, and Top 10 Email, Communities and Chat Websites.
• Charting: All Clickstream reports have a charting option, allowing you to chart the volume of Upstream and Downstream traffic for a specific website.
• Industries: Clickstream reports can be run by industry to determine key content interests of visitors to your website or your competitors.

Learn More

To learn more about Hitwise Clickstream, please contact your Account Manager or Hitwise Customer Support at support.fr@hitwise.com or +44 203 042 4794.