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April 3, 2017

Hitwise and Dixons Carphone Offers Students Real-World Experience Through Partnership with University of Edinburgh Business School

Edinburgh, 3rd April 2017: Dixons Carphone has today announced the latest activity in its partnership with the University of Edinburgh Business School. Offering students a chance to gain real-world insight into the inner workings of Dixons Carphone, as well as access to Hitwise’s platforms and data sets, the project is the latest activity in the organisation’s long standing relationship.

MSc students were given a brief to examine the organisation’s omni-channel retail experience and propose new ideas that could help make the customer journey more seamless.

SNOO (Nikolay Sabev, Kaja Lerfaldet, Shiran Luo), were announced as the winning group, with judges calling their project an exceptional example of innovative thinking. Focusing on bridging the gap between the online experience and in-store guidance offered to customers, the team proposed a concept which would act as an online shop assistant.

Speaking following his win, Nikolay, comments:
“The project has been a brilliant experience from start to end. The information and insight that the experts from Dixons Carphone and Hitwise have shared with us has given us a chance to look at some of the challenges that await after graduation. Being part of the winning team feels great and we’re all looking forward to applying the lessons we’ve learnt to more real-life scenarios in the future.”

Dr Mary Ho, Course Organiser for Marketing Applications 2017, comments:
“Working on real-world briefs and developing skills relevant for the current economy is fundamental to our approach to teaching and learning at the University of Edinburgh Business School. This opportunity to work with Dixons Carphone and Hitwise has been invaluable for the students, giving them hands-on experience in profiling and mapping customer journeys across online and offline contexts. I’ve been particularly impressed with the quality and creativity of the solutions proposed and it is clear that students have worked very hard on delivering their pitches to Chris, Paula, Lisa and Junior. Thanks go to Dixons Carphone and Hitwise for this engagement with students through the project and series of guest lectures. And lastly, many congratulations to Nikolay, Kaja and Shiran!”

Chris Ward, eCommerce Insight Manager at Dixons Carphone, adds:
“Working with students at the University of Edinburgh Business School is a hugely rewarding and vitally important activity. We believe we have a duty to help encourage a new generation of data-savvy, business graduates who will help drive our company and the industry forward. Offering students an insight into real-world applied data-analytics will stand them in good stead when it comes to leaving the world of academia and entering the workplace.”

Christian Marsden, General Manager at Hitwise, said:
“The more we can get students comfortable around using data on a daily basis the stronger our businesses will stand in the future. Tackling the digital skills gap is increasingly important within the education system, and we are proud to support the University of Edinburgh Business School and Dixons Carphone in this project. It is great to see the students embracing our platforms and developing real-world solutions to important questions based on live audience insight. We hope this is the first of many collaborations to help teach students the skills necessary to thrive in the workplace.”

This is the latest activity in the educational tie-up between Dixons Carphone and the University of Edinburgh Business School, a partnership that aims to develop teaching and research resources in data science within the institution. Launched back in 2015, the collaboration has already invested close to £500,000 in various initiatives – including a generous Dixons Carphone scholarship which is offered to promising applicants on the School’s MSc and MBA programmes.

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