Quality data on a massive scale
Unique data assets
Observed online behaviour
We collect data about consumer visits, searches and conversions from billions of online events for both mobile and desktop internet users. The scale of our panel ensures a true representation of how people use the web. All browsing and search data is gathered anonymously with consent.
The GMI Lightspeed research captures a variety of on- and offline consumer attributes including financial preferences and brand choices, health, lifestage, demographics and channel preferences.
Combining Data Sets
Purchase intent data is collected from the Connexity retail listing network, which distributes millions of product listings from leading retailers to over 5M interested shoppers across the web. Our observed data includes purchase intent detail for categories, brands and products.
Unique Data You Can Trust
Comprehensive audience profiles
Hitwise translates behaviours on both desktop and mobile devices to the people performing those actions. We identify like-for-like records between online behaviour and survey research datasets to match audiences on a look-a-like basis. We weight and scale the data to reflect the true distribution and size of the population.
Merging data on where people go and what they search for, with who they are, enables us to build accurate audience profiles. Access to a complete understanding of your consumers gives you a competitive edge.
Flexible, real-time reporting
Create any audience segment using infinite data combinations.
The Hitwise Insights platform racks hourly data, daily, weekly and monthly data. We report near-real time competitive insights. No one else can report on data as quickly.
Hitwise closes the gap between consumer insights and media buying. Discover your best prospects by either modelling a seed set, or through our audience profiles. We find significant similarities between our insights and activation data sets so we can connect you to your addressable audience.
Our platform indexes millions of data points against each of the 70M addressable users to build your specific audience. Each audience member is scored to find the best match. With our diverse data set, we find the signals that matter most. Real-time updates to our targeting graph always include new prospects.