Handy data sheets and short reports featuring our latest consumer insights.
State of Publishing – May Edition
After chilly months, May brought about the sun and some good news to readers. We celebrated one of the most anticipated events of the year – the Royal Wedding of Prince Harry and Meghan Markle. We also celebrated another yearly tradition – Eurovision, which saw the UK entry, SuRie, most remembered for her stage invader […]
The Duchess of Cambridge gave birth to her third child. Ant McPartlin left rehab. Britons were loving/hating the turbulent weather conditions, from a freezing Easter to record-breaking heatwaves. We also saw the impact of Facebook’s algorithm change back in January, which prioritised personal over public content. Social Media as a traffic source to News & […]
In our latest report, Hitwise has partnered with Propellernet to show you just how brands can identify and target growing consumer trends, as well as profitable consumer segments. In this quick read, you will learn about: – Debunking myths: Common misconceptions around the luxury traveler, and how online audience data can dispel these assumptions. – […]
Download Part 1 of our Retail Disruptors Series, where we delve deeper into the Subscription Box Industry. Top insights include: – In 2017, online visits to subscription boxes grew by 30% YoY. – The subscription box audience is venturing out – the overlap between visitors of Fashion & Beauty, who also visit Food & Alcohol subscription […]
Don’t miss part 1 of our Telco Report, where you can learn an overview and key tactics for the Telco Industry. In this report, you will learn: • Overview in 2017: How did the major phone releases of 2017 perform online? • Audience Profile: How do Apple and Samsung audiences differ by model? • Search Traffic Winners: How do Retailers, MNOs […]
Find out what search spikes happened when, as well as the top key dates for 2018, so that you can keep being marketing savvy. What’s inside • What search spikes happen when • What key dates you should look out for when planning your campaigns • Top tips on when you should start your planning […]
Audience Zoom • The Black Friday Audience: Who are they and how have they changed since last year • Industry Zoom: Cyber Week standouts – Electronics, Fashion and Travel • Audience Profile by Industry: How does the Black Friday shopper differ by vertical
Hour by hour insights over cyber week 2017 What you will learn: • What Happened Hour By Hour: Online Visits and Searches to the Retail Industry • The Top 5 Retailers: Amazon, eBay, Argos, John Lewis and Currys • Traffic Sources Hour by Hour: Search, Social Media, Rewards, Email and Print Media
The headlines so far • Online visits to the Retail Industry over Cyber Week grew by 6% YoY, to reach 1.4 billion visits. • Amazon dominated with around 25% of all online retail traffic. Amazon saw more visits to their site on Cyber Monday (50.3 million), but processed more transactions on Black Friday (3.9 million). […]
The new Hitwise Supermarkets Report provides tactics to target audiences and product categories. You’ll find some interesting insights on: Audience Targeting: How can Iceland attract the Organic Fruit & Veg shopper in Manchester? Category Targeting: Who is winning the Gin Category and why? (Brands including Aldi, Lidl and Amazon) and Competitive Benchmarking: Who is Amazon […]
Get the most out of your marketing campaigns before the school run starts. Understand what your audience is doing online, their shopping behaviours as well as what your competitors audience is doing. Download the Back To School Insights Report today.
With Easter falling later in 2017, we’ve looked at how industry, search and product trends are affected this year. Our research shows that within each House & Garden category, different leaders and fast risers are emerging. Split into the following categories of: Garden, DIY Tools, Furniture and White Goods, this report features our top level […]
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