Automotive Report 2017
A Digital Marketing Perspective - Innovative strategies for segmenting and targeting auto audiences
2017 has seen mixed results for the automotive industry in the UK. Manufacturers and dealers are dealing with a weakening pound and declining consumer confidence, coupled with changing customer preferences and policies. Our latest report shows how brands like Tesla, BMW and Audi are strategically engaging their audiences. Get the latest on..
• Determining which channels reap the highest ROI for brand building and targeting
• Segmenting audiences with precision at the various stages of the customer’s journey
• Transforming online prospects into offline buyers through targeted and trackable means