Back to School 2017
A Digital Marketing Perspective
It’s that time of the year again! After a long summer break, families and students are preparing for Back to School.
Inflationary pressures and tightened spending have clouded 2017, so the Back to School rush has brought a welcomed boost to the retail industry. In this report, we look in-depth at online trends, and aim to answer the following questions:
• What were the top searches and growing trends in 2017?
• Who won traffic for each Back to School category?
• How do online behaviours differ for primary school, secondary school and student segments?