How Harry's, Benefit and MAC are taking market share in the beauty industry
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The beauty industry’s growth is also due to new, growing players disrupting the status quo.
These include brands, marketplaces and voices that have embraced all things digital, such as:
• New market entrants who offer innovative products and services online;
• Online retailers who have taken share away from direct brands;
• Social influencers who have become increasingly important to a consumer’s beauty purchases.