Content Strategy 2017
A Digital Marketing Perspective
Content marketing is considered one of the most important components of any marketing program, but very few organisations consider their function as strategic and advanced.
In this report, we detail how to make content marketing a strategic and commercially impactful function, and how search plays an important part in the process. We look into:
• Transforming Customer Needs into Content
• Keeping Evergreen Content Fresh
• Generating Quick Wins Through Search