Hitwise AudienceView Series
How can Adidas increase sales with lifestyle attitudes & search behaviour?
This webinar has already happened, although we made sure to record it for you to watch in your own time!
In this webinar, we discuss the impact of combining online and offline audience behaviour using Kantar Media TGI Study data and AudienceView’s newest feature: downstream from search.
We compare two audience groups: Adidas’s fashion-led and their sports-led customers, breaking down the difference in behaviour, motivations and lifestyle choices in order to optimise targeting, promotions and increase conversions.
Download the recording today!