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Affiliate Partnerships

"Whom should I partner with online?"

Affiliate programs are arrangements in which an online merchant website pays affiliate websites a commission to send them traffic. While it is a great way to generate leads, it is crucial to understand which affiliates can potentially send the most consistent and qualified customers to your website.

Because we measure the online behaviour of millions of Internet users every day, only Hitwise can help marketers identify new affiliate partners, evaluate each partner's strengths and weaknesses and report on the results of these online relationships.

For example, if a bank wanted to identify potential affiliate partners and understand how other banks used affiliate marketing to drive traffic, here are some of the insights they could uncover with Hitwise.

• Which potential affiliate partners send visitors to both my website and competitors?

• Which websites send traffic to my competitor and do not send traffic to my website?
• What is the quality of traffic from a potential affiliate partner - is it constant or intermittent?
•  Which websites in the online real estate industry have the same audience profile as the profile of my customers who are most likely to apply for a home loan?
• How have my affiliate relationships performed over time?
• How have my competitors' affiliate relationships performed over time?
• Are my affiliate partners sending me new traffic or traffic who have already visited my website before?