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Hitwise Rankings

About

Hitwise Rankings are updated daily and provide a comprehensive overview of top performing websites across more than 160 industries. With over 1 million websites categorised, this tool gives marketers a complete view of their industry and specific online competitors.

Hitwise Parent Industries

Benefits

• Easily Benchmark Website Performance: Rankings allow you to benchmark your website against key competitors, and against your broader online industry, to understand how your online business compares.
• Create and Define Your Own Competitive Set: Create your own custom rankings lists based on your specific competitive focus which includes websites and URL aggregations that you designate.
• Daily Reporting: Each day, you are able to gauge competitive movements, and identify new competitors that have entered your industry category.

Rankings 'Control Panel' Including Compare and Filtering Options

Key Features

• Rankings Options: Rankings lists can be viewed by various metrics (visits, pages or visit time), time periods (daily, weekly and monthly) or area (local websites or all websites). Results generated are based on the market share percentage websites receive against the specified metric.

• Compare Tools: Compare industry rankings over two time periods and report on the differences in market share.
• Filter Options: View the exact data you want, with filter options that enable you to include or exclude industries or words.
• Historical Exporting: All data can be exported to CSV or excel for fast trending and analysis.
• Description of Each Website: For many websites in the Hitwise Ranking lists, there is a complete description of the purpose and features of the specified website.
• Quick-links to Other Competitive Intelligence Tools: From Hitwise Rankings, you can scroll over any listed website and easily click for more detailed information on the website using Clickstream analysis, Search Term reports, and Demographics and Lifestyle profiles.
• Fast Movers: Websites that have increased or decreased their ranking position compared to the previous time period are highlighted, allowing you to identify at-a-glance those websites growing in popularity.

Industry Rankings Comparing Two Time Periods

Note: 'Search Terms' are not available in Hong Kong.

Learn More

To learn more about Hitwise Rankings Reports, please contact your Account Manager or Hitwise Customer Support at support.ap@hitwise.com or 852 2839 5285.