London, 10 May 2011 -Experian Hitwise, the leading online competitive intelligence service, today announced the launch of Hitwise Search Services in the UK. Covering both paid and natural search, this new capability will help marketers fully optimise the value of each channel to build the best overall search campaign, by combining Hitwise Search Intelligence with industry expertise.
Experian Hitwise has selected two leading industry partners - Search Johnston for natural search and Forward3D for paid search - to help marketers fully understand consumer demand and intent to maximise their search investment. Clients will benefit from in-depth research and analysis to ensure they are targeting the right search terms for a successful campaign - through natural or paid search - underpinned by Hitwise's industry leading Search Intelligence data set. Drawing on 50+ million search terms, Search Intelligence provides unparalleled insight into online consumer behaviour and trends.
Jon Buss, General Manager of Experian Hitwise UK, commented: "The launch of Hitwise Search Services further enhances the range of digital marketing capabilities we offer our clients. By partnering with two leading search businesses, we can help drive optimum value for our clients' search marketing investments. Hitwise Search Intelligence already gives clients a competitive advantage when planning, monitoring and measuring search campaigns and our newly launched Search Services capability will help clients to implement an effective SEM strategy."
Consumer demand analysis from Search Johnston combines the highest quality long tail search data with sophisticated data mining techniques. Marketers can benefit from unparalleled insight into the ways in which consumers actually search for the products or services in their market and gain a competitive advantage in the planning, implementation and measurement of SEO initiatives designed to acquire them. At a strategic level, this insight can be used to shape a website's information architecture, content strategy and even its core proposition.
Experian Hitwise's paid search services, powered by Forward3D, gives companies a 3D view of their existing PPC activity for the first time by combining both transactional data and market data together with a comprehensive campaign audit. The resulting solution allows clients to run smarter real time PPC powered by over thirty bespoke apps, ensuring campaigns react to market conditions as they happen whilst at the same time rigorously following best practice.
ENDS
Contact:
Alexandra Banks
Digital PR Manager, Experian Marketing Services
+44 (0) 203 042 4313
alexandra.banks@uk.experian.com
press.uk@hitwise.com
Speed Communications on behalf of Forward3D
Nicola Savage
Nicola.savage@speedcommunications.com
+44 (0)208 7842 3241
Neil Robertson
Neil.robertson@speedcommmunications.com
+44 (0)208 7842 3211
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada, France and Brazil. More information about Experian Hitwise is available at www.hitwise.com/uk.
For up-to-date analysis of online trends, please visit the Experian Hitwise research blog at www.ilovedata.com and the Experian Hitwise Data Centre at www.hitwise.com/datacentre
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners
About Search Johnston
Search Johnston is a specialist, independent online marketing consultancy focused on search engine optimisation (SEO). The company has an excellent reputation in working with consumer brands to help them both acquire more customers and to bring SEO disciplines and understanding in house. Search Johnston's advantage as a consultancy is built on its robust methodology - which led to its founders well regarded book: 50 Ways to Make Google Love Your Website - the depth of its experience delivering SEO services since 2001 and its determination to transfer knowledge into the hearts and minds of its clients. SEO at Search Johnston means no mysteries, no risky tactics and no excuses for a lack of clarity; just sound business advice firmly focussed on customer acquisition and sustainable growth.
About Forward3D
Forward3D is an award-winning agency specialising in fully integrated online solutions. In 2010, the agency was recognised by the Sunday Times as one of the UK's fastest growing private technology companies. It currently generates over 500 million clicks each day for its clients, employs 72 members of staff and achieves revenues in excess of £55 million. Forward3D's services include PPC, SEO, Display, Landing Page Optimisation, Affiliate Management and Platform Tracking. Forward3D's proprietary technology helps clients deliver strategies their competitors may miss by drawing data from a range of sources to overlay and analyse relationships and patterns to meet wider business goals. The agency adopts the AGILE approach to project management which encourages enhancements, changes in direction and revisions to projects on a daily basis.