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Competitive Intelligence

About

By analysing data on more people, more websites, more often, Hitwise identifies online marketing opportunities for its clients based on how their online presence compares to competitive websites.

This information is used to maximise the return on clients’ online investments in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.

Clients of Hitwise access daily competitive insights via the user-friendly Hitwise website.

Features

Hitwise Rankings

Hitwise Rankings provides an instant overview of key players and fast-moving websites across 160+ industries and your custom categories. Read more

Hitwise Search Intelligence™

Hitwise Search Intelligence™ is an industry-leading keyword research tool. It provides extensive insights on how people have searched for products and services across all major search engines. Read more

Hitwise Clickstream

Hitwise Clickstream data provides extensive reports on upstream traffic and downstream traffic from a specific website, industry or custom category. Read more

Hitwise Conversions

Customised reports that provide detailed insight on how customers interact with specific sections on competitive websites, and which customer acquisition tactics have proven to be most successful. Read more

Hitwise Charting

Create customised charts detailing how websites, industry categories or search terms perform against each other. Read more

Hitwise Customisation and Alerts 

Set up email alerts to notify you when there is a change in competitive activity within your industry. Read more

Hitwise Dashboards

Hitwise Dashboards allow you to view several of your favourite Hitwise reports on a single page. Reports are customisable and updated automatically. Read more

Hitwise Custom Data and Analysis

Hitwise Custom taps into specialised Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives. Hitwise Custom will enable you to take actions that generate immediate return. Read more

Hitwise University

An on-demand training and education resource for all Hitwise clients. Read more