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UK Christmas Retail Review 2009

January 2010
 
Using both Experian Hitwise and Experian FootFall data, this report analyses online and offline retail traffic during the pre- and post-Christmas periods. It covers the impact of a number of factors, including: the economic environment, the impact of poor weather and the way consumers responded to the New Year VAT increase. This report also looks at the most searched for products over the Christmas period, and the changing demographic profile of online shoppers using the Experian Mosaic lifestyle classification system.

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