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Hitwise Charting
About
Hitwise Charting enables you to create customised charts detailing how websites, industries or search terms perform against each other. Hitwise Charting is ideal for reporting on the results of campaigns, discovering trends in clickstream traffic, and for highlighting the seasonal impact on a website or industry.
Benefits
- Customised Charts for Flexible, On-Demand Reporting: All Hitwise charts can be customised for analysing websites, industries or search terms by measurement criteria as well as time period. Charts can be instantly created and exported to Excel for further analysis and trending.
- Instantly Identify the Impact of Campaigns: Charting helps you to see online performance of a website, industry, clickstream traffic, or search terms, over time. By identifying peaks and troughs in share of traffic, you can identify the impact of marketing campaigns and seasonal changes.
Key Features
With Hitwise Charting, you can include up to 10 websites, industries or search terms per chart. Other key features include:
- Charting Criteria: Create charts for a range of criteria, such as ranking, market share or average session time, and period (daily, weekly or monthly).
- Types of Charts: Charts are available for websites, industries and search terms. You can also chart all clickstream traffic, including upstream and downstream websites, to see the trend in traffic referrals or downstream websites.
- Charting Options: Alternate between standard and advanced charting features. Advanced charting features enable you to chart on two axis, employ trend lines, use watermarks, and tailor the thickness of chart lines.
- Event Report: When hovering your mouse over a peak or trough on a chart, Event Reports appear allowing for one-click access to Clickstream reports. This report helps you uncover traffic generation strategies.
Learn More
To learn more about Hitwise Charting, please contact your Account Manager or Hitwise Customer Support at support.uk@hitwise.com or 0203 042 4794.
Charting Online Shopping Industries by Visits – Music, House and Garden and Department Stores
Charting Search Term Share of Traffic – ‘Bird Flu’ vs. ‘Mad Cow’
Charting Automotive Websites by Visits – Ford, Toyota and Honda