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Hitwise Custom Data and Analytics
Data driven decisions
What do you need to know?
Charting a course of action in today's economy requires answering specific questions. Questions about customers, questions about competitors, questions about markets and questions about winning (and losing) strategies and tactics.
Make data driven decisions with Hitwise Custom Data and Analytics
Companies with neither time nor money to waste in obtaining answers to their questions turn to Hitwise Custom Data and Analytics. This is a client only service that taps specialised Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives. Hitwise Custom Data and Analytics will enable you to take actions that generate immediate and long-term return.
For instance:
- If you need to improve retention by better meeting the demands of your most valuable customers, Hitwise Custom Data and Analytics can tell you what else they search for online.
- If you need to understand how well you turn visitors into customers versus your competitors, Hitwise Custom Data and Analytics can benchmark your conversion rate against a defined set of competitors.
- If you are an ad seller and need to show that you reach a unique audience, Hitwise Custom Data and Analytics can calculate the audience overlap between you and an individual or group of competitors.
- If you are trying to gain share and need to attract your competitors' customers, Hitwise Custom Data and Analytics can show you what their visitors search for within their website.
- If your marketing spend is targeted towards a specific demographic segment, Hitwise Custom Data and Analytics can help prioritise your spend by providing the search terms, visits and general online behaviour of your target audience.
In short, if you have more to accomplish with fewer people, the same business objectives but less budget or the mandate to preserve or grow market share even though consumers are spending less, Hitwise Custom Data and Analytics can help.
Tapping multiple datasets and unmatched depth
The Hitwise global sample consists of 25 million internet users worldwide monitored and reported on daily. Hitwise Custom Data and Analytics clients have access to data that is not made available in the syndicated competitive intelligence product providing clients an immediate advantage. Further, Hitwise Custom Data and Analytics can bring third party data sets (i.e. Mosaic, Simmons) or client customer data into the solution.
Specialised and dedicated staff
Hitwise Custom Data and Analytics projects are conducted by a team of expert analysts, researchers and database engineers. They extract and analyse data specific to a clients business objectives and as a matter of course identify insights and action points to implement in order to deliver proven ROI. Modeling and analytics is a core competency of Experian, and the Hitwise Custom Data and Analytics team collaborates constantly with counterparts throughout Experian in order to deliver best of breed output. This team provides expertise and efficiency that is impossible to create with in-house resources.
Audience Specific Delivery
Hitwise Custom Data and Analytics data is delivered in the format that best meets the business need and audience role and level: direct feeds, excel spreadsheets, written reports, presentations or strategic working sessions.
Proven Track Record
Many of the largest and most successful marketers have used Hitwise Custom Data and Analytics to gain a competitive advantage.
Examples include:
- Refining affiliate management strategy through visual mapping of key traffic sources (major retailer).
- Tapping into Long Tail search and advertising opportunities by analysing the bulk data of all search terms driving traffic to the travel category (booking website).
- Understanding consumer behaviour and advertising demand through the mining of search terms internal to a competitor's video website (media company).
- Benchmarking competitors booking rates through conversion reporting (travel aggregator).
- Comparing and sizing shared and exclusive audiences for dating websites (content provider).
- Developing better target marketing by websites visited and search terms for a mini-panel of men aged 55+ (pharma company).
Learn More
Hitwise Custom Data and Analytics is available to clients. Please contact your Account Manager or email support.uk@hitwise.com for more information.
Shared and exclusive audiences
What destination searches lead consumers to my site?
Strength of brand at driving traffic
What types of inventory searches do I get overall?