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Lifestyle Public Sector
About
Mosaic Public Sector™ is an online segmentation tool providing insight into the key social and economic issues affecting today’s online consumer.
Developed by Experian™, Mosaic Public Sector™ is the UK’s first classification system designed specifically to support public sector policy decisions. Using data from a wide range of public and private sources, Mosaic Public Sector™ includes data covering education, health, crime, finance and the environment.
Its comprehensive analysis of citizens at postcode level provides deep insight into the socio-demographics, lifestyles, culture and behaviour of UK citizens. Hitwise has now integrated Mosaic Public Sector™ into the Hitwise Lifestyle tool.
Benefits
- Common Currency: Enables the same citizen to be viewed in the same way by all public bodies.
- Actionable and comprehensive: Each segment is comprised of a range of different lifestyle characteristics, ranging from health and economic indicators to fear of crime.
- Robust planning and benchmarking tool: Provides the ability to segment visitors, and identify your chosen demographic, by searching on numerous social characteristics.
Key Features
Hitwise Lifestyle Public Sector is available as part of the Hitwise service and includes the ability to:
- Profile online audiences: Identify online consumers based on their social and economic characteristics, e.g. attitudes towards crime and the environment, and levels of general health & fitness.
- Search for websites: Search the Hitwise database to identify websites frequented by a specific group, or by the characteristics that make up a Lifestyle segment.
Learn More
To learn more about Hitwise Lifestyle Public Sector, please contact your Account Manager or Hitwise Customer Support at support.uk@hitwise.com or on
0203 042 4794.
Identify the Lifestyle Group of your target audience, based on your chosen characteristics
View websites which attract this audience, by sector