Hitwise New and Returning Visitors
Hitwise is pleased to announce the addition of New and Returning Visitors data to Clickstream reports. This new feature enables marketers to understand the percentage of new and repeat traffic to a website. Invaluable for analysing competitive website traffic, this breakthrough online usage data helps you determine the effectiveness of key traffic drivers and marketing strategies. For example, with New and Returning Visitors data you can:
- Analyse a competitor's audience in terms of new and repeat traffic.
- Gauge the effectiveness of online partners, search engines and other important traffic driving websites like social networking websites, in driving new and returning traffic to a website.
- Understand the strategy and effectiveness of competitive marketing programs. Is your competitor more focused on traffic driving campaigns or retaining existing visitors?
- Identify where New or Returning Visitors go after visiting a specific website for insights on how to stop churn.
What are 'New' and 'Returning' Visitors?
Hitwise defines a 'New Visitor' as one who has not visited a specific website within 30 days, and a 'Returning Visitor' as one who has visited a specific website within 30 days.
Upstream Traffic Example and Insights
- 50.51% of visitors to www.ikea.co.uk were 'New' and 49.49% were 'Returning' visitors.
- Google UK sent the highest volume of traffic to www.ikea.co.uk, and 54.34% of these visitors were 'New'.
- Facebook sent only 4.45% of visits to www.ikea.co.uk, and, 45.82% of these visitors were 'New'.
- Windows Live Mail sent the highest percentage of returning visits to www.ikea.co.uk, with 57.64% of visitors 'Returning'.
This information is useful to determine the proportion of New and Returning Visitors that search engines as well as your partners and affiliates are sending to you. Are your affiliate websites providing you with an above average New Visitor rate? Is your search engine marketing strategy delivering you a higher proportion of New Visitors than your competitors?
Downstream Example and Insights
- After visiting www.ikea.co.uk, 5.18% of visits then went to onlinecatalogue.ikea.com, of which, 45.97% were 'New' visitors to Ikea and 54.03% were 'Returning' visitors to Ikea.
- Microsoft picked up a joint 6.25% of downstream traffic from Ikea, where visitors went to the Microsoft homepage, Windows Live Mail or IIS.net (Microsoft Internet Information Services) sites.
- The highest 'Returning' customer came from eBay.com with 57.11%
To add this new feature to your Hitwise subscription, contact Hitwise Customer Support on email@example.com, or call your Account Manager on 0203 042 4794.