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Hitwise Search IntelligenceTM
About
Hitwise Search IntelligenceTM provides extensive insights on how people search for products and services in over 160 industries, across all major (80+) search engines. This unique data gives Hitwise clients a competitive advantage when planning, monitoring and measuring search marketing campaigns.
Benefits
- Drive better and more qualified traffic to your website to grow your customer base.
- Protect your base, brand and market share by acting on the terms that are driving paid and organic traffic to your competitors.
- Make timely decisions based on exactly what products and services people are searching for right now.
- Customise reports based on your specific business needs.
- Export and manage terms for campaign execution.
- Save money by managing affiliates and partners based on their search performance.
Key Features
- Search Terms to a Website or Industry: Analyse all keywords and search terms that successfully drive traffic to a specific website, industry or custom category.
- Search Term Variations and Analysis: Determine variations and performance of a specific term to include in search campaigns, and analyse websites that receive the most traffic from individual keywords.
- Paid and Organic Data: Uncover your competitor's paid and organic search strategies at a keyword, website or industry level, including custom categories.
- Compare Search Terms: Chart search terms over time, to determine a term's demand and popularity.
- Gap Analysis: Compare two sets of search term data and find the 'gaps' that are missing from your search campaigns.
- Fast Moving Search Terms: Identify emerging trends in consumer search behaviour.
- Advanced Portfolio Features: Create search term lists and store them within your Hitwise account. Use tools to manage, chart and trend keyword portfolios over time including paid and organic rate across a group of terms, keyword breakdown, search engine share and searches vs. clicks.
- Advanced Filtering: Filter by engine to include and exclude terms in results (e.g., branded terms) and by paid and organic terms.
Learn More
To learn more about Hitwise Search IntelligenceTM, please contact your Account Manager or Hitwise Customer Support at support.uk@hitwise.com or 0203 042 4794.
Top Search Terms to a Website: www.apple.com/uk Including Paid and Organic Breakdown 
Search Statistics for Apple.com\uk: Paid Clicks by Engine
Search Term Downstream: Websites Receiving Traffic from the Term ‘ipod nano’