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Jim Hodgkins - Managing Director, UK Marketing Services & Interactive
Jim is Managing Director of Experian’s UK Marketing Services and Interactive businesses, which includes the UK’s leading marketing services organisation spanning services including customer data management and database services, insight, analytics, marketing data and email marketing plus Experian’s B2C consumer services including CreditExpert. Throughout his career, Jim has built businesses to provide clients with marketing solutions across many industry sectors and media, primarily direct mail in the 1990’s and online since 2000.
Previously since 2000, Jim has headed two online marketing focused businesses, most recently as Managing Director of Experian Interactive UK, providing services such as CreditExpert, that empower consumers to manage their lives more efficiently and managing a significant customer acquisition and management budget.
Prior to launching CreditExpert, Jim headed an email marketing and online rewards business working with many pioneering online marketing clients. Previously he was a Director of Experian Marketing Services launching Experian’s lifestyle database business having joined the business to work across the range of geo-demographic and behavioural target marketing services that the business developed in the early 1990’s .
Before joining Experian Jim worked as a List Broker for EuroRSCG and at ICC Business Information. Jim graduated with a BA in Geography from Manchester University in 1986 and gained the Diploma in Direct Marketing in 1989.
