Will this be the first truly digital World Cup? Online media channels and social networking related sites are amongst those who certainly hope so. But digital or not, if advertisers and marketers fail to get their tactics right, it could be the proverbial 'game of two halves'.
This new report from Experian Marketing Services addresses some of these questions and more, featuring key insights into what might happen online, on the high street, and in the wider economy.
To download your complimentary copy of the report and ensure you keep your eye on the ball, fill in your details below. You will also automatically be signed up to receive our weekly World Cup Brand Index, providing analysis on which World Cup sponsor brands are performing best online.