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Blogging bigger than ever in the UK

HITWISE UK BLOGGING UPDATE

Blogging bigger than ever in the UK

London, 28th July 2005, They may have been a fixture on the fringes of online culture for several years already, but with the purchase of Intermix (owner of MySpace) by News Corp for $580 million last week, it seems that blogs are finally entering the mainstream.

According to the latest data from Hitwise, leader in real-time competitive intelligence, visits to blogs in the UK currently account for almost 1 in 200 visits to all websites - representing an astonishing 130% increase year-on-year from 2004. Though the blogging ranks are dominated by MSN and LiveJournal, relative newcomer blog.myspace.com is rapidly gaining in popularity with a 500% increase since it debuted in the Hitwise ranks in September 2004.

Performance of blog.myspace.com, week ending January 1st 2005– week ending 23rd July 2005.

Blogging - July.png

Currently the fourth biggest blogging site in the UK, blog.myspace.comhas seen a particularly sharp surge in traffic over the last six months as the word-of-mouth popularity of social networking site MySpace (www.myspace.com) - the 25th most visited destination in the UK in June – has spread.

A look at Hitwise Demographics highlights one of the major selling points of MySpace for a company such as NewsCorp. With its strong emphasis on publicising the latest upcoming bands and hosting new releases from the world of rock and pop music on its multimedia pages, MySpace appeals to the coveted 18 – 24 age group. Hitwise Demographics reveals that more than 30% of visitors to MySpace are from this age demographic, 21% higher than the average for Blog sites.

Performance of Lifestyle – Blogs & Personal Websites in the UK, June 2004 – June 2005, monthly data based on visits.

Blogging - July 1a.png

About Hitwise:

Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about Hitwise is available at www.hitwise.co.uk

For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619

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