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HITWISE ELECTION UPDATE
Labour takes the lead online
London, 15th April 2005, The Labour Party’s website has become the top politics site in the UK, outstripping the Conservatives’ site for the first time since the general election was called ten days ago.
Daily rankings from Hitwise, global leader in real-time competitive intelligence, shows that on Wednesday April 13th – the same day Labour released its election manifesto – www.labour.org.uk jumped from #5 to #1 in the space of 24 hours, bumping www.conservatives.com from its top position. The Conservatives’ site fell to #3, behind the Guardian’s election coverage on its Unlimited Politics site (politics.guardian.co.uk).
Labour’s market share for Wednesday April 13th was 13.51%, over 20% more than that of the Conservatives, and its top position represents the first time the site has been #1 within the Hitwise Politics category.
Performance of www.labour.org.uk, www.conservatives.com and www.libdems.org.uk, April 5th to April 13th. 
Meanwhile, the Greens also released their manifesto this week, resulting in the manifesto’s subsite, manifesto.greenparty.org.uk, debuting in the UK politics rankings at #12.
Viral website www.whoshouldyouvotefor.org also entered the top 10 on the same day, debuting at #8. The site makes voting recommendations based on users’ answers to an online questionnaire on various topical political issues.
About Hitwise:
Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about Hitwise is available at www.hitwise.co.uk
For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619