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HITWISE UK PRE- ELECTION UPDATE
Liberal Democrats most searched for Political Party
London, 9th March 2005, Tony Blair may well be the most searched for political personality among the leaders of the three major parties but the Liberal Democrats have just become the most searched for political party, according to the latest data from Hitwise.
With the announcement of the date for the UK general election expected to be just weeks away and polls indicating that Labour’s support is being eroded by the Conservatives, all three leaders are scrambling to capture headlines. For the week ending 5th March 2005, Hitwise data reveals that there were more Internet searches for ‘Tony Blair’ than for ‘Michael Howard’ or ‘Charles Kennedy’.
Interest in the Liberal Democrats has grown rapidly over the past two weeks, however, overtaking searches for both of the other parties. This surge in popularity for the Liberal Democrats has resulted in an increase in traffic to the party’s official website (www.libdems.org.uk), which has increased its position from #26 to #11 within the Hitwise Politics category over the last week. However, it still lags behind the official websites for the Labour and Conservative parties, which rank at #9 and #5 respectively.
Weekly Search Term Share for ‘Conservative Party’, ‘Liberal Democrats’ and ‘Labour Party’ 1 January – 5 March 2005
Much of the interest in the Liberal Democrats can be attributed to the increased profile of the party in recent weeks, including the party’s pre-election conference and the launch of its campaign on 5th March. The party has attracted much interest in their “Axe the Tax” campaign, with over 1 in 5 visits to the Liberal Democrat site leaving to visit their campaign website www.axe-the-tax.org.uk, which aims to replace Council Tax with a fairer system of local taxation based on ability to pay.
Weekly Search Term Share for Tony Blair, Michael Howard and Charles Kennedy 1 January – 5 March 2005
About Hitwise:
Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about Hitwise is available at www.hitwise.co.uk
For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619