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HITWISE PRE-ELECTION UPDATE
Traffic surplus for Treasury as 2005 Budget released
London, 17th March 2005 - Hitwise, the world's leading online competitive intelligence service, today reports that the website of HM Treasury received a surplus of traffic in response to the release of the 2005 budget yesterday. With "budget 2005" one of the top three search terms driving traffic to www.hm-treasury.gov.uk, the UK public are obviously keen to view details of the current government's spending in the run-up to May's general election.
According to Hitwise daily data, HM Treasury leapt from #86 to #9 in the Hitwise central government category yesterday - a jump of 77 positions, which represents a nine-fold increase in traffic in the space of 24 hours. Market share figures for March 16th reveal that the Treasury website currently claims more than 1.6% of traffic to the central government sector, ranking it ahead of other prominent government sites, including the NHS (www.nhs.uk) and OFSTED (www.ofsted.gov.uk).
More than 30% of upstream traffic to HM Treasury came from Google UK, while Inland Revenue is also referring almost 6% of visitors to the Treasury site. Inland Revenue (www.inlandrevenue.gov.uk) also increased its market share by almost 27% yesterday, with UK taxpayers flocking to the site to see how the tax changes of the 2005 budget will affect them.
About Hitwise:
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about Hitwise is available at www.hitwise.co.uk
For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619