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2005
Traffic to Flower and Gifts Sites up 17% Since Valentine’s

HITWISE UK RETAIL UPDATE

Traffic to Flower and Gifts Sites up 17% Since Valentine’s

London, 4th March 2005, Mums appear to be more popular than girlfriends - at least online - according to the latest data from Hitwise, which reveals that traffic to the Flowers & Gifts retail sector is currently 17% higher than its Valentine’s peak on February 10th.

The latest Hitwise daily data shows that international florist Interflora (www.interflora.co.uk) is leading the retail race in the final shopping days before March 6th, although it faced stiff competition from Tesco Flowers (www.tesco.com/flowers) earlier this week. Tesco Flower’s free delivery option appeared to be a popular draw card for Mother’s Day shoppers, with the site reaching a peak of 18.75% market share on Tuesday March 1st. However, Interflora’s strong brand has more recently seen it overtake Tesco Flowers, with data for Thursday March 3rd revealing that Interflora claims 19.1% market share of visits to the UK Flowers & Gifts category, almost double Tesco Flower’s current figure of 10.35%. Interflora is also the most searched for Flowers & Gift brand, representing 5% of all searches to websites in this sector.

Several other online Flower & Gifts sites are also proving popular with Mother’s Day shoppers. High street fashion retailer NEXT has performed particularly well, with its NEXT Fresh Flowers offering (www.nextflowers.co.uk) almost tripling its traffic over the past week and increasing its share of the Flowers & Gifts sector from just over 2.8% to 5.7% since February 25th. Thorntons (www.thorntons.co.uk) has also performed strongly, achieving a 57% increase in traffic over the same period.

Visits to Shopping & Classifieds – Flowers & Gifts, 3rd February – 3rd March 2005

Interflora vs Tesco Flowers 25th February – 3rd March 2005

SHOPPING & CLASSIFIEDS – FLOWERS & GIFTS: TOP 20 UK WEBSITES
Based on data for Thursday 3rd March, 2005

About Hitwise:

Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about Hitwise is available at www.hitwise.co.uk

For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619

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HITWISE UK RETAIL UPDATE

Traffic to Flower and Gifts Sites up 17% Since Valentine’s

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