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HITWISE ST PATRICK’S DAY UPDATE
Luck of the Irish for Guinness Website
London, 16th March 2005, Hitwise, the world’s leading online competitive intelligence service, today reports that the website of iconic Irish brew Guinness is soaring up the charts in the lead-up to St Patrick’s Day celebrations tomorrow, as UK drinkers prepare for a night of partying to celebrate Ireland’s national day.
Guinness.com, which features a St Patrick’s Day competition as well as an array of merchandise and information on the history of Guinness, has received a boost in traffic over the past few weeks as St Patrick’s Day approaches. In the two week period from Tuesday March 1st to Tuesday March 15th, the site more than doubled its market share in the online Food & Beverage – Brands & Manufacturers sector, increasing from 0.56% to 1.46%, with a peak on Monday 14th March of 1.83% market share.
Clickstream for www.guinness.com shows that the largest proportion of the site’s traffic is coming from Google (22%), while more than 5% of traffic comes from spoof Irish search engine Doogle (www.doogle.org), which features a link to Guinness on its front page. The Guinness Webstore (www.guinness-webstore.com), with its selection of St Patrick’s Day apparel and festive gear, is the most popular downstream site from Guinness.com.
The term ‘guinness’ is also being searched for in increasing numbers this week – a chart of the term’s performance between March 5th and March 12th shows that the number of searches has almost doubled.
Visits to www.guinness.com,February 15th – March 15th 2005 
Performance of ‘guinness’, week ending February 12th – week ending March 12th
About Hitwise:
Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about Hitwise is available at www.hitwise.co.uk
For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619