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HITWISE RETAIL UPDATE
Interflora Seduces Valentine's Day Shoppers
London, 15th February 2005, Hitwise, the world’s leading online competitive intelligence service, today reports that Interflora won the hearts of online shoppers during February to become the UK retail industry’s top performer in the online Valentine’s Day gift market.
The floral gift service, which offers same-day delivery of a range of bouquets and romantic gifts within the UK, was a consistent favourite with consumers in the days leading up to Valentine’s Day on February 14th. Ranking within the top three sites in the online gifts sector throughout February, the site also more than doubled its market share in the space of one week: from Sunday February 6th to Saturday February 12th, www.interflora.co.uk increased its share of traffic from 4.9% to 12.4%. Overall, the site was also number 1 in the Hitwise Flowers & Gifts category for the week leading up to Valentine’s Day, according to Hitwise weekly data for the week ending Saturday 12th February.
In addition, Interflora was particularly popular with last-minute lovers on the 11th and 12th of the month. Although market share for the Flowers & Gifts sector as a whole dropped off significantly from the 10th of February onwards, traffic for Interflora continued to increase, peaking on February 12th with 12.4% market share.
Visits to www.interflora.co.uk, 5th February - 13th February 2005
Most visited UK Flowers & Gifts sites, week ending 12th February 2005
About Hitwise:
Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about Hitwise is available at www.hitwise.co.uk
For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619