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HITWISE UK SEARCH UPDATE
Google powers three-quarters of UK searches
London, 13th April 2006, New data from Hitwise UK, the leading online competitive intelligence service, reveals that Google powered 74.8% of all UK internet searches in the four weeks ending 1st April. The top four search engines powered 95.7% of UK internet searches in the four week period.
- MSN.co.uk Search is Google’s closest competitor, powering 6.7% of UK internet searches. When combined with its .com property, MSN Search powered 7.8% of searches.
- Yahoo! Search is the next strongest competitor. Searches on Yahoo! Search - UK & Ireland accounted for 5.7% of UK internet searches. Collectively, Yahoo! Search - UK & Ireland and Yahoo! Search powered 7.5% of searches.
- Ask UK powered 5.4% of UK internet searches. Combining its UK and .com properties, Ask powered 5.6% of searches in the four week period.
Share of UK Searches Powered by Google, Yahoo! Search, MSN Search and Ask (UK and .com Properties), Four Weeks Ending 1st April 2006
“Google continues to dominate the search market in the UK powering three quarters of UK internet searches” said Heather Hopkins, Director of Research for Hitwise UK. While Google is the dominant player, the race for the second most popular search engine is closely contested and will be interesting to watch following the re-launch of Ask at the beginning of February and the launch of Microsoft’s Vista in 2007.
eBay Tops Search Terms
Hitwise Search Intelligence reveals that ‘ebay’ remains the most popular search term typed into search engines in the four weeks to 1st April, representing 0.7% of all search terms. There were more than three times as many searches for ‘ebay’ as the next highest volume term, ‘amazon’, which accounted for 0.2% of all search terms.
Among travel related search terms, easyJet was the most searched for airline in the four weeks ending 1st April. Ryanair was the next most searched for airline, followed by British Airways.
Top Search Terms in the UK, Four weeks ending 1st April 2006
About Hitwise
Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about the Hitwise Competitive Intelligence service is available at www.hitwise.co.uk.
For up-to-date analysis on online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com.
For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619