
London, 5th April 2006, Hitwise, the leader in online competitive intelligence, today announced the most popular websites from more than 50 categories in the UK during 2005.
The Hitwise UK Annual Online Performance Awards recognise outstanding online business achievement and acknowledge the most successful websites in key industries as defined by the percentage of user visits a website received between January and December 2005.
Stephen Newton, General Manager at Hitwise UK commented, "Because each day Hitwise monitors how more than 8 million UK Internet users visit over 150,000 UK based websites, Hitwise is in the unique position to acknowledge the top online performers in the UK. While other awards are decided by a panel of judges, the Hitwise awards are judged by UK consumers".
Winners of the Hitwise UK Annual Online Performance Award for their respective categories, who attended the awards ceremony at the Institute of Directors on March 31st, included eBay (Shopping & Classifieds - Auctions), Lloyds TSB (Business and Finance - Banks & Financial Institutions), Play.com (Shopping & Classifieds - Music and Video & Games), Multimap (Travel - Maps), M&M Direct (Shopping & Classifieds - Sports & Fitness), Rightmove (Business and Finance - Property), Tate Online (Entertainment - Arts), Odeon (Entertainment - Movies), Confetti.co.uk (Lifestyle - Weddings), Cricinfo (Sport - Cricket), Gaydar (Lifestyle - Dating), Ticketmaster (Shopping & Classifieds - Ticketing), Kelkoo (Shopping & Classifieds - Rewards & Directories), Cancer Research (Health & Medical - Research) and The AA (Business & Finance - Insurance).
Commenting on the award, Mike Tomkins, CEO of M and M Direct, said: "We are naturally delighted to pick up one of the industry's most coveted commercial awards. It is the mark of conspicuous success in a highly competitive sector."
Simon Perree, Managing Director of the Play.com Group, said "2005 proved to be an extremely strong and fantastic year for Play.com, cementing our place in the market as the UK's top supplier of entertainment products. We are naturally delighted with our recognition in the much respected Hitwise Awards."

About Hitwise
Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about the Hitwise Competitive Intelligence service is available at www.hitwise.co.uk.
For up to date analysis on online trends and insight on the factors of success of leading online businesses, please visit the Hitwise Intelligence-Analyst Weblogs at visit http://weblogs.hitwise.com/.
For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619