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HITWISE UK MUSIC UPDATE
Take That Tops Charts and Internet Searches: Latest Tour the Biggest Music Event Online Since Robbie Williams’ Tour in November 2005
London, 6th March 2007, The latest analysis from Hitwise, the leader in online competitive intelligence, reveals that on Friday, the Take That tour caused an online stampede among 25-34 year old women eager to get their hands on the much-coveted tickets.
The concert, which sold out in three hours, propelled the search term take that tickets to the top of the rankings for generic (non-branded) searches in the week ending 3rd March. The term also ranked 24th among all UK internet searches and take that ranked third among generic searches and 42nd among all UK internet searches.
Last week saw a 7-fold increase in searches for take that with searches for take that and take that tickets reaching a higher peak last week than their previous high in December 2005 for the Take Back Comeback Tour.
Last week’s tour announcement is the second largest music event online over the past 24 months. Ticketing websites saw their market share of UK internet visits rocket up 59% last week, reaching their highest peak since the week ending 19thNovember 2005, when former fellow band-mate, Robbie Williams, announced his tour following the release of his Inner Sanctum Album. Ticketmaster UK (www.ticketmaster.co.uk), the #1 ranked Ticketing website and the #1 recipient of searches for take that tickets, saw its market share of UK Internet visits rise 78% last week. Whilst tickets for the V Festival also went on sale last week, the flurry of activity to ticketing sites seems to be due to Take That. The volume of traffic to Ticketing websites from searches for take that tickets was ten times the volume for festival tickets.
Hitwise lifestyle and demographic data reveals that the band’s fan base is among 24-35 year old women. In the four weeks to 3rd March 2007, 70% of visits to the official Take That website (www.takethattv.com) were from women and 42% from internet users aged 25-34.
Hitwise UK: Top 10 Non-Branded Search Terms Based on Share of Visits to Websites in All Categories Week Ending 3rd March 2007
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com.
For media enquiries, please contact:
Jannie Cahill
jannie.cahill@hitwise.com
Tel: 020 7378 3619