New York, N.Y., Oct. 29, 2009 - The search terms "michael jackson costume" and "balloon boy costume" were the most popular among all U.S. Internet searches that contained the phrase "costume" for the four weeks ending Oct. 24, 2009, according to Experian Hitwise.
The Web sites receiving the most traffic from the term "michael jackson costume" were BuyCostumes.com, Brandsonsale.com and Amazon.com. Other popular costume searches included "tinkerbell", "catwoman" and "poison ivy". Top adult costume searches included "snow white", "cat", "fairy", "mermaid" and "care bear".
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Top U.S. costume searches for the four weeks ending Oct. 24, 2009 |
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Costume |
Adult costume |
Sexy costume |
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michael jackson costume |
adult snow white costume |
sexy sailor costume |
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balloon boy halloween costume |
adult cat costume |
sexy catwoman costume |
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tinkerbell costume |
fairy costume adult |
sexy witch costume |
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catwoman costume |
adult mermaid costume |
sexy nurse costume |
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poison ivy costume |
adult care bear costume |
sexy queen of hearts costume |
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Note - The search term data is based on the volume of all U.S. searches for the four weeks ending Oct. 24, 2009, from the Experian Hitwise sample of 10 million users. |
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Source: Experian Hitwise |
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Top visited online costume retail Web sites
BuyCostumes.com was the most visited Web site among a custom category of 10 leading online costume retailers for the week ending Oct. 24, 2009. The Web site received 42.94 percent of all U.S. traffic to the custom category. Following BuyCostumes.com was the Costume Express Web site, which received 13.38 percent of visits. The Spirit Halloween Web site was next, receiving 10.50 percent. Additionally, Buycostumes.com has been the most visited Web site in the Shopping and Classifieds - Apparel and Accessories category for the past five weeks. Furthermore, traffic to the top 27 Web sites in this custom category increased 48 percent for the week ending Oct. 24, 2009, versus the same week last year.
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Custom category of top visited online costume retail Web sites |
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Rank |
Name |
Web site |
Market share |
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1 |
BuyCostumes.com |
www.buycostumes.com |
42.94% |
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2 |
Costume Express |
www.costumeexpress.com |
13.38% |
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3 |
Spirit Halloween |
www.spirithalloween.com |
10.50% |
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4 |
Halloween Express |
www.halloweenexpress.com |
8.87% |
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5 |
Costume Super Center |
www.costumesupercenter.com |
5.79% |
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6 |
Costume Craze |
www.costumecraze.com |
3.30% |
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7 |
Costume Hub |
www.costumehub.com |
2.54% |
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8 |
Anytime Costumes.com |
www.partylounge.com |
2.20% |
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9 |
Costumes 4 Less |
www.costumes4less.com |
1.90% |
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10 |
Zoogster Costumes |
www.zoogstercostumes.com |
1.82% |
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Source: Rankings are based on U.S. market share of visits among a custom category of 27 of the leading costume Web sites for the week ending Oct. 24, 2009 (Sunday-Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users. |
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Source: Experian Hitwise |
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Other trends include:
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
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