NEW YORK, NY - May 14, 2008 - Hitwise, the leading online competitive intelligence service, today announced that Google accounted for 67.90 percent of all U.S. searches in the four weeks ending April 26, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.28, 6.26 and 4.17 percent respectively. The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40 percent of U.S. searches.
|
Percentage of U.S. Searches Among Leading Search Engine Providers |
|
Domain |
Apr.-08 | Mar.-08 | Apr.-07 |
| www.google.com | 67.90% | 67.25% | 65.26% |
| search.yahoo.com | 20.28% | 20.29% | 20.73% |
| search.msn.com | 6.26% | 6.65% | 7.77% |
| www.ask.com | 4.17% | 4.09% | 3.69% |
|
|
|
Source: Hitwise |
Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing April 2008 to April 2007, the Travel, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories showed double digit increases in their share of traffic coming directly from search engines.
|
U.S. Category Upstream Traffic from Search Engines and Google - April 2008 |
| Category | Percent of Category Traffic from Search Engines, Apr-08 | Percent Change in Share of Traffic From Search Engines, Apr-08 - Apr-07 | Percent of Category Traffic from Google, Apr-08 | Percent Change in Share of Traffic From Google, Apr-08 - Apr-07 |
| Health and Medical | 46.00% | 3% | 30.73% | 4% |
| Travel | 33.94% | 8% | 23.31% | 16% |
| Shopping and Classifieds | 25.40% | 0% | 16.61% | 4% |
| News and Media | 21.88% | 8% | 14.60% | 11% |
| Entertainment | 23.79% | 15% | 15.20% | 17% |
| Business and Finance | 18.08% | 12% | 11.65% | 22% |
| Sports | 12.43% | 17% | 8.37% | 24% |
| Online Video* | 28.88% | 35% | 19.70% | 46% |
| Social Networking* | 16.74% | 17% | 10.08% | 17% |
|
|
|
Source: Hitwise |
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at Hitwise.
For up to date analysis of online trends, please visit the Hitwise Intelligence - Analyst Weblogs and the Hitwise Data Center.