New York, N.Y., August 12, 2010 - Experian® Hitwise®, the leading online competitive intelligence service,announced the launch of Rank by Audience, a new demographic segmentation tool. Rank by Audience allows clients to rank Websites by the amount of visits received from specific demographics.
The Rank by Audience demographic variables can segment users by age, gender, income, state, Designated Market Area (DMA®), Experian's Mosaic® segment, PRIZM segment (in the United States), and share of new or returning visitors. This demographic data is updated weekly, with rolling four-week and 12-week reporting options.
Rank by Audience can answer questions such as:
"Rank by Audience helps companies understand their share of traffic from key demographic variables. This information is key in facilitating media planning and partnership initiatives, enabling benchmarking and supporting advertising sales," said Luke McGuinness, vice president, partnerships and product management, Experian Hitwise. "The depth, breadth and timeliness of Hitwise demographic reporting, combined with the new Rank by Audience capabilities, provides our clients with unprecedented information about how well they are performing against competitors by key measures and the insights necessary to improve that performance."
The offering will be available to Experian Hitwise clients in markets where demographic data is available.
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.