New York, N.Y., Nov. 24, 2009 - Experian® Hitwise® announced today that online traffic to a custom category of Black Friday advertising Websites increased 87 percent for the week ending Nov. 21, 2009. Visits to Black Friday Websites are up 4 percent compared with the same week in 2008.
Top sites receiving traffic from Black Friday Websites
The growth in traffic to Black Friday Websites results in referrals for shoppers to retailers' Websites to learn about sales and promotions. Last week the percentage of referred traffic from Black Friday Websites to the top 500 retail Websites increased 12 percent versus the previous week. The percentage of referred traffic is up 14 percent when comparing the week ending Nov. 21, 2009, with the same week in 2008. Wal-Mart received the greatest share of referred traffic from Black Friday Websites for last week with 13 percent, followed by Target and Best Buy with 4.12 percent and 4.04 percent, respectively.
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Top Websites to receive downstream traffic from Black Friday Websites |
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Rank |
Name |
Domain |
Market share of visits |
Weekly percentage change |
|
1 |
Wal-Mart |
13.34% |
77% |
|
|
2 |
Target |
4.12% |
-27% |
|
|
3 |
BestBuy |
4.04% |
-20% |
|
|
4 |
Sears |
3.28% |
-4% |
|
|
5 |
TOYS 'R' US - USA |
2.52% |
63% |
|
|
6 |
Kmart.com |
2.34% |
17% |
|
|
7 |
Kohls.com |
1.40% |
-35% |
|
|
8 |
JC Penney |
1.36% |
1229% |
|
|
9 |
RadioShack |
0.96% |
65% |
|
|
10 |
Amazon.com |
0.87% |
-44% |
|
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Note - Data is for the week ending Nov. 21, 2009, and is based on the Hitwise sample of 10 million U.S. Internet users. |
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Source: Experian Hitwise |
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Top Websites receiving paid traffic
The top Website receiving paid traffic from a portfolio of Black Friday search terms were Dealighted.com, Target, BlackFriday2009.com, Wal-Mart and Bing Shopping for the week ending Nov. 21, 2009. The share of paid traffic for Black Friday Websites is down 20 percent compared with the previous week but up 17 percent compared with the same week in 2008.
Top visited retail Websites
Amazon was the most visited retail Website overall for the week ending Nov. 21, 2009, an received 15 percent of the visits among the top 500 Websites. Wal-Mart, Target, Sears and BestBuy made up the rest of the top five. Fandango received the largest increase in visits week over week (42 percent) among the top 20 visited Websites. Macy's received a 13 percent increase in visits, followed by Kohls with a 10 percent increase among sites with the largest increases over the previous week. Overall visits to the top 500 retail Websites are up 6 percent for the week ending Nov. 21, 2009, versus the week ending Nov. 14, 2009.
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Most visited Websites among top 500 retail Websites |
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| Rank | Name |
Domain |
Market share of visits |
Weekly percentage change |
|
1 |
Amazon |
15.23% |
1% |
|
|
2 |
Wal-Mart |
7.40% |
9% |
|
|
3 |
Target |
4.64% |
0% |
|
|
4 |
Sears |
2.64% |
-2% |
|
|
5 |
BestBuy |
2.36% |
7% |
|
|
6 |
JC Penney |
1.98% |
-5% |
|
|
7 |
TOYS 'R' US - USA |
1.87% |
8% |
|
|
8 |
QVC |
1.54% |
-5% |
|
|
9 |
Kmart.com |
1.52% |
5% |
|
|
10 |
Macy*s |
1.44% |
13% |
|
|
11 |
Dell USA |
1.38% |
2% |
|
|
12 |
Overstock |
1.36% |
-4% |
|
|
13 |
Kohls |
1.36% |
10% |
|
|
14 |
Fandango |
1.29% |
42% |
|
|
15 |
The Home Depot |
1.13% |
1% |
|
|
16 |
HSN |
1.11% |
7% |
|
|
17 |
Lowe's |
1.04% |
-4% |
|
|
18 |
Ticketmaster |
0.94% |
-8% |
|
|
19 |
Barnes & Noble |
0.86% |
-3% |
|
|
20 |
GameStop |
0.84% |
4% |
|
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Note - For the week ending Nov. 21, 2009, the Experian Hitwise Retail 500 Index does not include Websites from the following categories: auctions, classifieds, computer manufacturers, relationship sales, reward point collecting and home entertainment - music download, DVD and video game rental. Data is based on the Experian Hitwise sample of 10 million U.S. Internet users. |
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Source: Experian Hitwise |
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About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
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About Experian
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